Course Overview
Prove that you have the skills and improve your prospects to compete in the demanding and dynamic world of marketing with this recognised level 4 qualification sought after by employers.
The go to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. This Level 4 qualification accredited by the Chartered Institute of Marketing provides you with the key knowledge and skills needed to perform professionally in an operational level role within the marketing department.
DELIVERY INFORMATION
The course is delivered at our Worcester campus on a Wednesday evening 18.00-21.00.
In addition, you will be expected to undertake an average 6 hours of reading/independent study per week.
Course entry points are in September, January and April
The course is supported by online materials via our Virtual Learning Environment and may be supplemented by online delivery.
STAFF EXPERIENCE
Lecturers have occupational experience in marketing as well as degree level or higher academic qualifications. In addition each will have a recognised teaching qualification.
ADDITIONAL COSTS
Annual membership fee £65, Assessment fees: £130 per unit
2110 Applied Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the July 2021 assessments session for the Applied Marketing module of the Certificate in Professional Marketing.
2113 Digital Marketing Techniques
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the April 2021 assessments session for the Digital Marketing Techniques module of the Certificate in Professional Digital Marketing.
2103 Digital Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in both its April 2017 and April 2019 assessments session for the Digital Marketing module of the Certificate in Professional Marketing.
2100 Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Heart of Worcestershire College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Marketing module of the Certificate in Professional Marketing.
Award on successful completion: CIM Level 4 Certificate in Professional & Digital Marketing.
Please email [email protected] for more information.
Course Modules
Course Information
One or more of the following is required to gain entry to this qualification:
- CIM Level 3 Introductory or Foundation Certificate in Marketing qualification.
- Any relevant Level 3 qualification.
- Any UK degree or international equivalent.
- International Baccalaureate (equivalent to NQF Level 3 and above).
- Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.
- If English is not your first language, a suitable English qualification e.g. IELTS
The College has a commitment to widening participation in Higher Education, and will therefore give careful consideration to prior experiential learning, non-traditional qualifications and qualifications obtained outside of the United Kingdom.
Onscreen CIM assessments utilising either multiple-choice testing scenario-driven short and extended answer response tests.
After you successfully complete this course, you will be eligible to complete the CIM Level 6 Certificate in Professional & Digital Marketing.
Supporting you
Travel
The below travel map highlights the campuses where you can study this course.
FREE SHUTTLE BUS | between Bromsgrove and Redditch campuses | the freedom to travel at any point of your college day.
Worcester
Worcester is accessible by bus and train with numerous links from all over the county and further. The bus and train stations are a short walk to all of our campuses with The Duckworth Centre of Engineering being a little further.
Worcester Train Station
- Worcester Foregate Street Station
Foregate Street
Worcester
Worcestershire
WR1 1DB - An 8-minute walk to All Saints Building
- A 9-minute walk to Cathedral Building
- A 9-minute walk to St Andrews Building
- A 9-minute walk to St Wulstan’s Building
- A 5-minute walk to St Dunstan’s Building
- A 23-minute walk to The Duckworth Centre of Engineering
Worcester Bus Station
- Worcester Crowngate
Worcester
WR1 3LE - A 6-minute walk to All Saints Building
- A 7-minute walk to Cathedral Building
- A 7-minute walk to St Andrews Building
- A 7-minute walk to St Wulstan’s Building
- A 4-minute walk to St Dunstan’s Building
- A 24-minute walk to The Duckworth Centre of Engineering