Level 3 Multi-Channel Marketer (Apprenticeship Standard 737)

The apprentice will work towards these key duties:

Duty 1 Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations
Duty 2 Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
Duty 3 Use research data to inform marketing decisions, targeting, planning, delivery.
Duty 4 Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays.
Duty 5 Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation. including sustainability of hard copy and digital campaigns
Duty 6 Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
Duty 7 Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, or run a pay per click (PPC) campaign.
Duty 8 Use the organisation’s customer relationship management system to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
Duty 9 Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
Duty 10 Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
Duty 11 Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients