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Entry Level Salary

£31,572.00

Average Salary

£54,435.24

Potential Salary

£117,119.08

Job Description

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Number of Jobs

Job counts include both employed and self-employed persons, and do not distinguish between full-time and part-time jobs

In the past two years

73

This year

38

Projected for the next 7 years

277

Tasks

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures.
  • Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.
  • Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.
  • Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.
  • Develops and reviews the public relations policy and direction of an organisation.

Learn about different careers

Interested in a different career?

Financial Managers and Directors

Potential Salary £121,517

Financial managers and directors plan, organise, direct and co-ordinate the financial information of companies, the activities and resources of financial institutions, such as banks and insurance companies, and advise on company financial policy.

Marketing, Sales, and Advertising Directors

Potential Salary £110,933

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Purchasing Managers and Directors

Potential Salary £92,602

Purchasing managers and directors (not retail) plan, organise, direct and co-ordinate the purchasing functions of industrial, commercial, government organisations and public agencies to ensure cost-effectiveness.

Human Resource Managers and Directors

Potential Salary £68,751

Human resource managers and directors plan, organise and direct the personnel, training and industrial relations policies of organisations, advise on resource allocation and utilisation problems, measure the effectiveness of an organisation’s systems, methods and procedures and advise on, plan and implement procedures to improve utilisation of labour, equipment and materials.

Managers and Directors in Retail and Wholesale

Potential Salary £63,262

Retail and wholesale managers and directors plan, organise, direct and co-ordinate the operations of major retail and wholesale establishments in order to maximise business performance and meet financial goals.

Shopkeepers and Owners - Retail and Wholesale

Potential Salary £36,260

Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.

Management Consultants and Business Analysts

Potential Salary £65,631

Management consultants and business analysts advise industrial, commercial and other establishments on a variety of management and business-related matters to assist in the formulation of financial and business policies in order to maximise growth or improve business performance.

Business and Financial Project Management Professionals

Potential Salary £78,151

Business and financial project management professionals manage and oversee major projects across all sectors of modern industry, commerce and the public sector, in areas such as e-commerce, business analysis, finance, product development, marketing, human resources.

Business and Related Research Professionals

Potential Salary £51,182

Business and related research professionals carry out a variety of research activities for the broadcast and print media, for the police and armed forces intelligence services, for national security agencies and in other non-scientific areas.

Professional/Chartered Company Secretaries

Potential Salary £63,181

Chartered company secretaries and governance professionals ensure companies conform to relevant legal, statutory and financial requirements and monitors standards of corporate governance.

Business, Research and Administrative Professionals

Potential Salary £74,807

Job holders in this unit group advise on the formulation and implementation of policy in the public and private sectors, develop and implement substantial business, statistical and administrative systems, and perform a variety of functions.